You can now acquire more of Tuleva’s membership capital

Tuleva members have a new opportunity to participate even more in Tuleva’s growth: we can transfer membership capital to each other.

We don’t choose between low fees, growth and owners’ profit

Tuleva was founded by people who wanted better pension funds for themselves and were ready to invest both money and time to achieve this. Our mission is to help people build capital efficiently and with confidence. In our first nine years of operation, we’ve been very successful in delivering on that mission: the volume of our fund assets has grown from zero to 1.2 billion euros. More than 80,000 people in Estonia are investing with us.

Our aim is to build a sustainable and profitable business – not a quick exit for the founders. But a sustainable venture can’t run on goodwill alone. Tuleva’s advantage isn’t just low fees, but a unique business model that lets us keep fees low and still be profitable.

So the choice between growth, lowering fees and increasing profits is really a pseudo-choice. Our low fees are part of our product, which helps drive growth. We’ve proven that it’s possible to scale low-fee funds while keeping operating costs low: by assets, we have the largest pillar III fund and the second largest pillar II fund in Estonia.

It’s not just the rapid growth in the early years that matters, but that growth also continues when volumes are high. New contributions and investors bring growth of around 30% each year. Higher asset volumes mean lower costs. Lower costs mean better long-term returns, i.e. a better product. And that, in turn, fuels new growth. This is the foundation of a successful asset management company.

No one can guarantee that we’ll continue growing at the same pace. At the same time, we have sufficient growth potential. Only 10% of pillar II assets are currently managed by Tuleva’s funds, and only 1 in 5 wage earners invests in pillar III – and even they contribute just 4–5% of their wages on average (1).

Sustainable growth ensures lower fees, new investment growth, and returns to owners at the same time.

Tuleva’s membership capital as an investment

When we founded Tuleva, we agreed on some rules to make sure the interests of owners and investors are aligned. That’s why we believe Tuleva’s membership capital is a worthwhile investment.

First, the capital we raised was never meant to be spent. In the start-up world, there’s a common term, ‘runway’, which refers to how many months the most recently raised capital will last to cover current losses. Our runway has always been infinitely long – in other words, our business has had to sustain itself. The capital raised is meant to meet regulatory prudential requirements and is invested in our own pension fund units, which earn global market returns.

Second, we’ve agreed that each year, 0.05% of our asset volume goes to the association’s members as profit – our funds business pays 0.05% of asset volume to the association annually as a fee. This year, the management company will pay a fee of around 0.6 million euros to the association.

In 2024, the management company’s operating profit was approximately 407 thousand euros, and our membership capital earned around 1.53 million euros in financial income.

Thus, the Tuleva association’s membership capital generates income from two sources:

• return on investment;
• the operating profit of the management company and the association.

We decide on dividend payments every five years, in line with the association’s articles of association. So far, we’ve left profits to grow, which has increased the value of membership capital.

The membership capital buy-sell solution is available now

We’ve raised capital from the association’s members on two occasions: to launch pillar II funds in 2016 and pillar III funds in 2019. We haven’t needed to raise more capital, though many have asked how they could increase their share in our mutual company.

Now we’ve created a new option. In the spring, at our annual general meeting, we decided to amend the association’s articles of association to give members the option to transfer membership capital to each other. Based on this, the council approved a new membership capital procedure (in Estonian), and we also built a simple technical solution to carry out the transactions. So now, anyone who wishes can:

• increase their capital in the Tuleva association;
• realise all or part of their capital while still remaining a member of the association.

Tuleva’s membership capital isn’t a security, so buying and selling it works differently from, say, transactions with stocks.

How does the buy-sell process work?

You can see the status of your membership capital by logging in to Tuleva’s web. There are three ways in which a member may have acquired a share in Tuleva’s membership capital:

1. a voluntary financial contribution made in 2016 and/or 2019 to help launch the Tuleva funds;
2. an accrued membership bonus; and
3. a work contribution earned.

After logging in, the association’s members can see a membership capital notice board where they can post their wish to buy or sell membership capital. The buy-sell process works like this:

1. Log in and add your buy or sell listing to the notice board. Your name won’t be visible in the listing.
2. If you see a listing that interests you, you can notify the poster through the system, which will send them an email.
3. You and the other party can agree on the transaction details (price, quantity, payment method, etc.) by email or any other form of direct communication. Tuleva won’t interfere in this.
4. The seller initiates the membership capital’s transfer application in Tuleva’s web, which both parties need to sign digitally. The buyer transfers the agreed amount to the seller, who then confirms receipt. When reviewing the applications, we’ll automatically check that the requirements are met (both parties are members, the seller has the stated membership capital, the 10% limit isn’t exceeded).
5. Tuleva’s management board approves the application within a week. Finally, we record the transaction in the register of membership capital and both parties receive a letter confirming it.

Of course, you might also find a member interested in the transaction in some other way. For example, a friend might tell you they want to realise their membership capital. In that case, you can jump straight to step 3.

Frequently asked questions

1. Does buy-sell mean that the previously widely dispersed shareholding will be concentrated in the hands of a few members?

No. First, Tuleva’s membership capital is very widely dispersed – nearly 2,600 members have made membership contributions, and nearly 8,000 have earned membership bonuses. The ten members with the largest shares each hold only 0.75% of Tuleva’s membership capital on average.

Second, the articles of association set a limit on acquiring Tuleva’s membership capital: an individual member may not own more than 10% of the membership capital contributions.

Third, based on our experience so far, Tuleva’s members generally want to keep their share, so it’s unlikely that a large number of members would wish to sell their membership capital.

2. How is income from the sale of membership capital taxed?

Buying and selling membership capital is a transaction between individual members. Therefore, it’s the member’s personal tax liability, which must be declared in the next year’s income tax return (by 30 April). Contributions made by the member and the cost of acquiring the membership capital are deducted from the acquisition cost. We’ve explained the tax rules in more detail in a separate guide.

3. Why don’t we recommend selling membership capital below book value?

The book value is the amount a member would be entitled to receive as a severance payment if they left the association. In that case, the association pays the severance payment and withholds corporate income tax on the share of profits earned. For this reason, it’s not reasonable to sell your share below book value.

4. How can I find out at what price other members have transferred their membership capital?

We’ll start publishing quarterly aggregated statistics showing the number of transactions and the average transaction price expressed as a multiple of book value. This data will be published for the first time in three months, i.e. in mid-December. 

(1) Statistics of the Ministry of Finance 2024