We made the terms of our pension funds more precise
We updated the terms of our pillar II and pillar III funds. The goal of these changes is to bring the terms fully in line with our investment strategy and clarify some unclear wording. The portfolios themselves are not changing.
Tuleva’s fund terms differ from most other Estonian pension funds in one important way: while fund terms usually state what the fund manager may do with savers’ money, ours state what we do. This way, reading our fund terms gives a clear overview of what assets are actually in the portfolio. (1)
Changes in investment restrictions
Compared to eight years ago, when we started Tuleva, more low-cost index funds have become available to us as a fund manager. For example, just 4–5 years ago, we couldn’t include Exchange Traded Funds (ETFs) in our portfolio because their costs were too high. Today, those costs have dropped. As a result, around one third of our stocks fund portfolio is now invested through ETFs. The rest is invested in low-cost traditional index funds, which – unlike ETFs – are not listed or traded on any stock exchange, just like Tuleva’s pension funds.
As we analysed the terms, we realised they didn’t fully reflect our investment strategy in every detail as we had originally planned. That’s why we clarified the wording and aligned the updates with the Financial Supervision Authority. Our investment strategy remains the same. So, what exactly has changed?
One of the key principles we follow when selecting funds for our portfolio is that we only buy and sell fund units in euros. This keeps transaction costs lower.
Previously, the terms required that fund units must be denominated in euros – meaning the fund’s NAV, performance and costs are calculated in euros. But for an index investor, this doesn’t really matter, since internal accounting has no impact on a fund’s performance or risk. Any fund that invests outside the euro area is exposed to currency risk anyway, because the underlying assets (like company shares) are bought in USD or another local currency. That’s why we clarified the terms: funds in our portfolio must be tradeable in euros.
Another principle we follow is daily liquidity. Our funds must be able to sell their investments quickly. Previously, the terms stated that fund units in our portfolio must be traded on a regulated securities market. But that’s not the only way to ensure daily liquidity. The index funds we hold in our portfolios – even though some of them are not Exchange-Traded Funds – allow us to redeem our units within a few day. That’s why we revised this wording in the terms.
Update to the fund manager’s capital requirement
We also brought the fund terms into line with a change in the law that sets how much of its own money the fund manager must hold in pillar II funds. When we started Tuleva, the requirement was 2% of the fund’s assets. A few years ago, the government lowered it to 0.5%.
Why don’t we set a higher requirement for ourselves? We don’t need to. Most of the money in Tuleva’s pension funds already belongs to the owners of the fund manager – the members of the Tuleva Commercial Association. In addition, the majority of our association’s capital is invested in our own pension funds – as stated in our membership capital terms. That’s why no extra obligation is necessary. (2)
When do the updated terms take effect?
Under the law, changes to fund terms only come into force after unit-holders have had time to review them and, if they wish, leave the fund at no cost. That means:
The updated terms of the Tuleva World Stocks Pension Fund and the Tuleva World Bonds Pension Fund will take effect on 1 September 2025.
The updated terms of the Tuleva Third Pillar Pension Fund will take effect on 15 June 2025. (3)
Tuleva never charges entry or exit fees. This means you can leave our funds at any time without paying a redemption fee. If you wish to transfer your savings elsewhere before the new terms take effect, please submit your application by: 31 July 2025 for pillar II funds (Tuleva World Stocks Pension Fund and Tuleva World Bonds Pension Fund); 14 June 2025 for the pillar III fund (Tuleva Third Pillar Pension Fund). You can submit your application through your internet bank, at the Pension Centre, or on Tuleva’s website.
As of the end of April, our fund manager’s own investment represented 1% of the pillar II fund assets.
Under the law, pillar II fund terms can take effect on the next switching day (which is 1.09.2025), and pillar III terms one month after notice is published.
Fees drop again, and clearer recommendation to invest in an equity fund
We implemented two positive changes in our funds. First, we lowered fees once again — now, the ongoing fees for all Tuleva funds are just 0.31%. Second, we clarified our recommendation to save in an equity fund regardless of age. The goal remains the same: to create the best conditions for growing our money as savers.
The more savers in Tuleva, the lower the fees for everyone
Since the launch of Tuleva, we have lowered our fees six times. Back in 2017, we started with a 0.5% fee, and now, as of March, the total ongoing fees for both the second and third pillar funds have dropped to 0.31%.
Investing is a scale business — the larger the assets we manage, the lower the costs per saver. Since our last fee reduction in November, our funds have grown by €100 million, allowing us to lower fees again.
The chart below illustrates the downward trend in fees for Tuleva’s two largest funds.
I’m confident that we’ll reduce fees even further in the future. After all, Tuleva is owned by its savers, and we have every reason to lower costs as soon as it’s sustainable.
For Tuleva association members, saving in our funds is even more beneficial. As owners, we get part of the fee back — every year, we receive a 0.05% member bonus on our second and third pillar savings in Tuleva funds.
For those who are not members of Tuleva association, you can find some slightly lower-fee index funds in the pension fund selection at banks. These are also solid options for long-term saving. We’re genuinely happy that index fund fees across the board have significantly decreased over the last five years.
It’s only sad that the fees for banks’ old actively managed funds have not followed the same trend. In fact, nearly two-thirds of Estonia’s second-pillar savers are still in those expensive funds. The reality is that banks cover their high costs and generate profits for their owners at the expense of these savers.
The chart below shows the asset-weighted average ongoing fees of II pillar pension funds by pension fund managers as of 3th March 2025.
Money should generate returns for as long as possibleIn addition to lowering fees, we also clarified our recommendation to stay in an equity fund regardless of age. Previously, we set a conditional age limit at 55, while still outlining cases where stock funds could be considered beyond that. We’ve learned that our recommendation needs to be even clearer.
So, here it is: A low-cost equity fund is the best choice if you don’t plan to withdraw your entire second pillar within the next five years.
The key point is that the biggest risk for Estonians when saving for retirement isn’t market fluctuations — it’s not saving enough. Very few of us earn high enough salaries to accumulate a sufficient amount without earning returns on our savings.
Risk and return go hand in hand in investing. While stock prices fluctuate more than bonds, the historical long-term returns of stocks have been significantly higher. Finnish and Swedish pensioners don’t live well because their governments hand out generous benefits, but because their savings have compounded strong returns over decades.
What should you do?
Market fluctuations won’t worry us as savers if we use our second and third pillar funds as a regular pension supplement. The state pension (first pillar) provides stability. That’s why Sweden, for example, automatically keeps people saving in equity funds even at an older age — because it serves as an addition to their national pension. In Sweden, people can’t even withdraw their pension savings in a lump sum; they can only take it as monthly payments.
What Sweden has made automatic for its citizens, we can choose to do manually. The good news? You don’t have to do much at all. Tuleva savers can confidently continue accumulating money in our second and third pillar stock funds until retirement without unnecessary fund switches.
If you eventually need to start using some of your savings, just log in to our website and set up regular drawdowns (by signing a fund pension agreement).
Historical stock market data suggests that with this approach, there’s less than a 2% chance that your total withdrawals will be lower than your total contributions — even if you moved your savings into stock fund just before starting withdrawals.
Of course, this is not a guarantee — the future may look very different from the past 100 years in the stock market. It’s human nature to underestimate long-term statistical probabilities. But looking at it the other way around, this is how we can make the most of the contributions we’ve made over our lifetime.
The updated fund prospectuses, along with official explanations, are linked here: II Pillar Prospectus and III Pillar Prospectus (in Estonian). These took effect on March 3, 2025.
(1) Over the past five years, fees for all Estonian second-pillar index funds have decreased by 10–20%. Meanwhile, fees for actively managed funds have mostly increased. You can see the fee trends here.
(2) Finland’s largest pension fund manager, Ilmarinen, has achieved an average annual return of 6% over the past 27 years, while Sweden’s national pension fund, AP7, has delivered an average annual return of 9% over 23 years. Sources: Ilmarinen 2024 annual report and AP7 Safa website.
(3) More specifically, historical data suggests that with 95% certainty, a person who moves their savings into an equity fund at age 55 will see their assets exceed both their starting balance and interim contributions after 10 years. For those interested in statistical analysis, this Google Sheet provides further details. I’ve kept the calculations as simple as possible.
Tuleva management report 2024
Dear Tuleva members and investors,
The year 2024 was marked by three significant milestones. First and foremost, we, as savers, once again managed to increase our contributions: together, we set aside 130 million euros from our salaries over the year, and more than 14,000 people decided to raise their contributions to the second pillar. Second, our assets surpassed the 1 billion euro mark, allowing us to lower fees once again. And third, we pursued a fair resolution through the courts regarding the amount of the fine imposed on us at the start of the year.
We, the investors of Tuleva, have done very well in recent years
For most of us, the assets in our pension accounts have grown substantially over the past three years. While three years ago, only 4,000 people had accumulated more than 25,000 euros in the second and third pillars, that number has now risen to 14,000. Additionally, we now have 4,900 people with assets exceeding 50,000 euros – a significant increase from just 1,000 people three years ago. (1)
The graph shows the number of Tuleva savers with pension assets exceeding 25,000 euros. Today, there are more than 20 times as many savers among us in this group than there were just six years ago. Source: Tuleva.
Our formula for success is simple: start saving early, contribute as much as possible, and ensure your assets earn a fair return (in Estonian). However, this is easier said than done. Sure, everyone wants to secure their own future and that of their loved ones, but many are unwilling to do so at the expense of their current financial comfort. As a result, most people end up saving less than they actually need. (2)
Our goal is to support one another in saving consistently for the future while making the most of the opportunities provided by the second and third pillars. Although we can’t contribute directly to one another’s funds, we can make saving easier and more effective by sharing experiences, encouraging one another to take the necessary steps, and leveraging the economies of scale from pooled pension funds to secure favourable terms for saving.
Today, Tuleva has over 77,000 savers. Many are just starting their savings journey, but an increasing number are saving with real determination, contributing at least 16% of their monthly income to our funds.
Our goal is to reach 100,000 determined savers by the end of 2027. Last year, we made strong progress towards this target. Over 28,000 people began contributing to the third pillar or increased their current contributions, while more than 14,000 Tuleva savers raised their second pillar contributions. As of the beginning of this year, we already have 6,641 people whose savings rate places them firmly in the determined savers group, up from 4,200 a year ago.
The graph shows the percentage of Tuleva savers based on how they save. Pensionikeskus data and Tuleva’s calculations as at the end of 2024.
What particularly pleases us is the number of people who increased their contributions to the second pillar. The best way to remain committed to saving is to make it automatic. The contributions to the second pillar are deducted before the salary is paid out, so the saver doesn’t have to rely on self-discipline or memory. What’s especially encouraging is that most of the 14,000 savers who raised their contribution rate opted for the maximum of 6%. Higher contributions will be reflected in the pension accounts in February (in Estonian).
The graph compares the percentage of savers who increased their second pillar contributions in bank-managed funds versus Tuleva funds. While 13% of customers with other fund managers chose to increase their contributions, 42% of Tuleva savers did so, with most opting for the maximum 6% rate. Source: Pensionikeskus.
Collectively, we saved a substantial amount last year – 130 million euros. Of this, we transferred 75 million euros to the third pillar, meaning that in the spring we’ll receive 15 million euros back from the stas as income tax refund.
The graph shows contributions to Tuleva’s second and third pillar pension funds. Source: Pensionikeskus.
Another significant contributor to our asset growth was investment returns. Last year, global stock markets rose by 25%, and over the past five years, the average annual return has been 11%. Considering the historical performance of financial markets, it is highly likely that there will be future years and even five-year periods with negative returns. However, the best long-term results will be achieved by those who don’t attempt to predict market fluctuations but instead focus on avoiding unnecessary fees and resist the temptation to move their assets out of the stock market into deposits simply due to their fund manager’s concerns. (3)
The graph compares the average return of the Tuleva World Stocks Pension Fund for the periods 2023–2024, 2022–2024 and 2020–2024 with the global stock market index (MSCI ACWI), the Estonian pension fund average (the Estonian Pension Index, EPI), and the inflation rate (CPI). It’s important to remember that past returns do not guarantee future returns. Source: Pensionikeskus, MSCI, Statistics Estonia, as at 31 December 2024.
How do we grow?
We ended the year with 64% more assets than at the start of 2024. Contributions and asset transfers by new savers increased Tuleva’s assets by 36% over the year, while withdrawals by those leaving the second and third pillars or switching to other funds reduced our assets by 5%. This growth rate aligns remarkably closely with the projections in Tuleva’s 100,000 savers strategy from two years ago, demonstrating that, at best, you achieve what you dare to dream.
In November last year, the volume of our funds surpassed 1 billion euro mark, and we began the new year with 1.1 billion euros in assets. This growth was driven not only by strong global market returns but also by contributions from savers, redirected assets from new savers and a very small number of savers leaving our funds.
The graph shows the change in the volume of Tuleva’s pension funds assets in 2024, broken down by the source of change. Source: Pensionikeskus and Tuleva’s calculations.
Last year, current and new savers brought 101 million euros to our funds, transferring assets previously invested in other pension funds or insurance contracts. In total, more than 80,000 Estonian pension savers made exchange transactions with their second pillar assets last year, and Tuleva welcomed nearly 6,800 of them. The key driver of our rapid growth, however, is loyalty: once we as savers choose Tuleva, we stick with the choice, even if the next salesperson in a shopping centre or bank lobby tries to win us over.
During each 4-month exchange period, less than 1% of the assets in our second pillar funds are withdrawn through exchange transactions. In contrast, the remaining fund managers lose between 2.5% and 7% of their assets in this way.
The graph shows amount of assets withdrawn from second pillar funds by exchange of funds, grouped by fund manager. The volume of these transactions is expressed as a percentage of the fund manager’s total assets at the end of the last month’s exchange period. Source: Pensionikeskus and Tuleva’s calculations.
This provides us with a significant cost advantage. Most fund managers spend millions of euros annually to attract new customers, relying on costly armies of salespeople. Unfortunately, they lose a comparable amount each year due to asset outflows from departing customers. Banks’ fund managers often claim that their high expenses are driven by the high cost of active asset management. However, it’s the need to sustain these expensive sales teams (in Estonian), coupled with their modest performance due to high customer turnover, that truly makes their operations costly. (4)
This is why our funds continue to grow while others remain stagnant. Tuleva’s market share among Estonian pension funds has doubled over the past three years. At the beginning of 2025, we narrowly overtook SEB, which had been the third-largest fund manager in the market.
The graph shows the assets of second and third pillar funds, broken down by fund manager. Source: Pensionikeskus.
Larger volume → lower fees
The growth in assets enabled us to reduce fees once again. At the same time, we took the opportunity to simplify our fee structure: all our funds now have a uniform ongoing charges rate of 0.32% per year. In addition to this low fee, for Tuleva members investing with us is even more advantageous than these fees suggest. Each Tuleva member will receive 0.05% of the value of the assets accumulated in Tuleva’s second and third pillars as a membership bonus every year, credited to their personal member capital account.
The graph shows the volume-weighted ongoing fees for Estonian second and third pillar pension funds as at 14 January 2025. Source: Pensionikeskus and Tuleva’s calculations.
The bar representing Tuleva is a single colour, reflecting the consistently low fees across all our funds. This ensures that Tuleva savers can confidently avoid the risk of inadvertently choosing a fund with significantly higher fees after seeing an advertisement for a low-fee fund.
How to talk honestly about pension funds?
At the beginning of last year, we appealed the Estonian Financial Supervision Authority’s decision to fine Tuleva 100,000 euros for shortcomings in our advertising. The court ruled that while our advertisements had deficiencies, the fine was disproportionate and reduced it by six times.
This dispute was far from easy for us. We would much prefer to avoid legal disputes altogether, especially with the state or regulatory authorities. In the financial sector, it’s common for companies to pay substantial fines without admitting their liability. This approach allows them to avoid lengthy and costly litigation while preserving their reputation. However, such settlements often leave the public uncertain about whether justice was truly served.
This is why we chose to challenge the Financial Supervision Authority’s decision in court. The court agreed with the Authority that we had violated advertising rules. This is painful to acknowledge. We admit that we wanted to do too much too fast. We had already changed our communication practices in 2023 to prevent similar mistakes in the future. However, the court, like many Tuleva members, found that the fine was disproportionate given the minor nature of our offence, and therefore significantly reduced its amount. The judgment, however, has not yet entered into force, as the Authority has appealed to the Supreme Court. (5)
We hope the judgment will help improve communication activities of all fund managers. Notably, the court emphasised that information about pension funds must be easily understandable to all savers. Financial service advertisements in general need to be clear to the average saver, but given that nearly everyone saves in pension funds, the threshold for simplicity is even higher. This principle aligns with our own tasks, set out in Tuleva’s articles of association, to make saving an activity that is easily understandable for everyone in Estonia.
Our dispute may have also contributed to the Ministry of Finance taking steps to simplify how pension fund information is presented. A recent analysis (in Estonian) proposes replacing the complex and formal key investor information document with a straightforward and universally understandable comparison table. More importantly, the Ministry intends to introduce a requirement for individuals to be able to view their personalised annualised rate of return in their internet bank. We have repeatedly highlighted that the current presentation of returns in internet banks is far from transparent (in Estonian).
Tuleva has a new Supervisory Council
Last year, we elected a new 10-member Supervisory Council for the Association. This is the third configuration of our Council. Of Tuleva’s founding members, Kristo Käärmann, Loit Linnupõld and Indrek Kasela will continue serving on the Council. In addition, the founders elected Priit Lepasepp, who previously served on the Association’s Management Board, to join the Council. Another member who will continue her role from the previous Council is Kristi Saare.
The other five members are newcomers to the Council. Kadri Lainas, Johanna Ambre, Riin Mäesalu, Kirti Rebane and Marit Finnie have all been Tuleva members for years and are actively saving their second and third pillar assets with us.
The main task of the Council is to ensure that Tuleva remains true to its mission: to help people build their future capital with confidence by putting money aside on a regular basis. The Council approves the key terms and conditions of our funds, including fees and investment strategy. What better way to ensure that our fund manager acts in the best interests of savers than to place oversight in the hands of a Council elected by the savers themselves?
You can find a summary of the work of the previous Council here (in Estonian).
Our financial results were strong
According to preliminary estimates, we earned approximately 466,000 euros in EBITDA last year. After accounting for depreciation of 54,000 euros, the remaining amount represents profit from our business activities, which is split into two parts: 155,000 euros as a membership bonus for Tuleva members and 257,000 euros as operating profit. Since Tuleva’s foundation, we’ve earned a total of 888,000 euros in EBITDA.
It’s no coincidence that last year’s EBITDA exceeds the combined EBITDA of all previous years. In 2022, in line with Tuleva’s new strategy, we decided to expand our team and invest heavily in growth. The investment made reduced our EBITDA in 2022 and 2023. While the success of growth investments is never guaranteed, the results from the past year confirm that the investment is beginning to pay off.
In addition to business profits, the owners of our membership capital also earn investment returns. Indeed, our capital is primarily invested in the units of our own pension funds, and their value increased by 1.5 million euros over the past year. Since 2016, the membership capital has earned a total of 3.7 million euros in investment returns.
Following the auditor’s advice, we made a retrospective adjustment to the 2023 reports by recognising part of the work contribution expense planned for 2024–2026 in the 2023 budget. This increased the 2023 work contribution expense by 105,000 euros. (6)
The graph shows the consolidated EBITDA of the Tuleva association. The reduction in the provision for the fine imposed by the Financial Supervision and Resolution Authority in 2024 has been recognised as extraordinary income. * The 2023 results have been adjusted to reflect the change in the accounting principles for work contributions.
As in previous years, the reports will be prepared during the first quarter and then sent to all Tuleva members for approval at the general meeting. The annual report is currently undergoing audit.
Investments in 2025: a new savings product and optimised payouts
In 2025, we’ll continue investing in Tuleva’s growth. Alongside our regular work with the second and third pillars, we plan to launch two new projects. In the coming months, we intend to apply for an activity licence for an additional savings product, and establish a proper payouts system.
Let’s begin by outlining the first project. For most people, securing their future through the second and third pillars with tax relief is sufficient, but not for everyone. Every year, more individuals are taking full advantage of the third pillar. There are also many who are looking for reasonable options to invest in index funds through their company or even on behalf of a child.
While several companies now provide the option to invest in broad-based low-fee index funds, we consider the process too complicated. In most cases, these broad-based low-fee index funds are offered alongside dozens – if not hundreds – of less advantageous options. Too much choice can be overwhelming, so money often just sits on deposits.
Therefore, Tuleva members have repeatedly asked us when we’ll create an additional fund outside the pension system. For this, we require an additional activity license. At the end of last year, we began work on this project and started preparing an application for the necessary license. We will submit it to the Financial Supervision and Resolution Authority in the coming months. If everything goes as planned, we could have a new fund up and running by the end of the year.
Finally, let’s outline the second project. Until now, we have focused solely on saving and left the payouts for the future. After all, it’s logical – if nothing’s been saved, there’s little point in dedicating much time to considering payouts. Now, however, the time has come to turn our attention to them.
Most people withdraw their accumulated assets from the second and third pillars as a lump sum when they reach the age of 60–65 years, paying a 10% income tax on the amount accrued to the state. At the same time, many continue working and, in fact, have no immediate need to use their pension assets. How can we help people decide more wisely about when and how they use their savings? After all, the law doesn’t require withdrawal of funds upon reaching retirement age, and it also provides for the option to use the savings without paying income tax in the form of a funded pension, i.e., through monthly payments.
Currently, there are still relatively few people aged 60 and older among Tuleva savers, but it’s certain that their number will increase in the coming years. This is why we already developed the first version of a payout solution (in Estonian) last year. However, work on the payouts is still at an early stage. Just as we have observed and learned how people make decisions when they start saving, we now need to understand how they reach the decision on how to use their savings. Additionally, we need to help savers make more informed and profitable choices for themselves.
(1) We chose the threshold of 25,000 euros for the simple reason that this amount has some tangible impact at retirement.If you are 65 years old, have 25,000 euros in the second and third pillars, and decide to retire, you would receive a monthly payment of more than 100 euros from your pension funds.See the payout calculator (in Estonian) for details.
(2) This statement is based on several assumptions.We don’t really know how much money we will need in the future, and even if we did, it’s difficult to determine with sufficient certainty how much we should save for it.The Foresight Centre of the Riigikogu (Estonian Parliament) has estimated that to secure a reasonable income at retirement age, a person should save 15–20% of their income throughout their working life.However, only a small portion of the Estonian population is able to achieve such a savings rate (see, for example, the analysis of the sustainability of the pension system (in Estonian)).
(3) As an indicator of global market returns, I use our funds’ benchmark index MSCI ACWI, measured in euros.You can find a summary of the annual performance of this index here.For long-term historical returns on the stock markets, I rely on data from the Dimson, Marsh, and Staunton database, with their annual reviews available here.
(4) The fund managers’ reports will be published only in March–April.My assessments are based on previous years’ reports, which I have regularly summarised on the blog (in Estonian).
(5) At the beginning of February, the Supreme Court of Estonia announced that it would not proceed with the Financial Supervisory Authority’s appeal in our dispute. As a result, the Harju District Court’s decision came into force, reducing the fine imposed on Tuleva by six times.
(6) Our previous policy was to recognise the work contribution expense in the reports when the employee became entitled to it. Our contracts specify the total work contribution amount for three years and the timeline for entitlement. Usually, employees become entitled to the first portion after 12 months (if they leave earlier, they forfeit the contribution), with the remaining parts vested in subsequent years. The auditor recommended applying the IFRS standard, which requires most of the expense of a three-year contract to be provisioned in the first year.
The court significantly reduced Tuleva’s fine
At the beginning of the year, we appealed the Financial Supervision Authority’s decision to fine Tuleva 100,000 euros for shortcomings in our advertising. The court acknowledged deficiencies in the advertisements but concluded that Tuleva’s fault was minor. As a result, the fine was reduced to 17,500 euros.
Pension fund information must be understandable to everyone
During the dispute, the court conducted a thorough analysis of the requirements for pension fund advertisements. The court emphasized in its ruling that pension fund advertisements must be clear and understandable, even for those with limited financial literacy.
The court identified three shortcomings in our posts from July 2023.
First, financial service advertisements must include a call to review the terms and conditions of the service and consult with an expert. Pension fund advertisements must also specify where investors can access the prospectus and key information document. In some of our posts, this information was only visible after clicking the “Learn more” button. The court noted that this could have led some people to make hasty decisions about their pension fund without enough consideration. (1)
Secondly, the court found that some of our advertisements may have been misleading. For example, we used the phrase “The only honest statistics”. While some posts clarified this — highlighting that pension fund comparisons often distort performance figures, whereas Tuleva always presents accurate returns — others lacked this explanation. The court ruled that advertisements without this clarification may not have been clear to all consumers.
Finally, one of our posts included the phrase “Preserve your pension fund’s performance and choose a low-cost index fund”. Our aim was to explain that fees reduce pension fund returns and that lower-cost funds are a better choice for investors. However, the court found that some people might interpret this as a guaranteed return. (2)
Tuleva no longer publishes posts of this nature. Shortly after publishing these posts, we updated our communication guidelines to ensure compliance and make our messages clearer for everyone. We also stopped using external service providers for our advertisements to prevent potential misunderstandings. Today, all our communications are reviewed by multiple team members to ensure clarity and accuracy.
We take the court’s judgement seriously. Our communications must be understandable to everyone because the financial world can be complex, and people’s prior knowledge varies widely. Tuleva’s mission is to make pension saving simple and accessible for everyone. Moving forward, we will make our messages even clearer and more straightforward. We believe that true clarity doesn’t come from small-print warnings but from ensuring that the main message itself is simple and easy to understand.
I will save for another blog post the discussion on how small-print calls to review fund documents or consult experts actually do not protect people’s interests. After all, we know most fund documents are written for lawyers, and impartial experts are not readily available to most people.
Tuleva management report for the first half of 2024
Dear Tuleva pension savers and members,
If you have just one minute to read:
In the first six months of the year, Tuleva pension savers contributed 53 million euros into the second and third pillars, which is a third more than in the same period last year. The number of people contributing to the third pillar increased by 25% compared to the previous year.
Global stock markets rose by approximately 15% in the first half of 2024. We cannot predict the future performance of stock markets, but historically the best returns have been earned by investing regularly in diversified, low-cost index funds that hold shares in many global companies.
Tuleva already has some 72,000 second or third pillar investors. The number of investors is gradually but steadily increasing.
Read more:
How low can fees go?
Low fees are one of the surest ways to increase the return on your pension assets. It makes perfect sense: the less you pay in fees to the fund manager, the more return you get. In Tuleva, pension savers can be sure that the more people there are who save together, the lower the fees will be.
The graph shows the ongoing charges of Tuleva’s largest pension fund since its inception.
We have to cover two types of costs from our fees. The rate of variable costs, such as the fees to the depositary bank, the guarantee fund fee and the registry fees paid to Pensionikeskus (the Pension Centre), is a fixed percentage of the assets in our funds.(1) With these fees, it’s simple: as soon as the rate is reduced, we can immediately reduce our fee. This is what we did at the end of last year, for example, when we managed to negotiate a lower fees that we pay to the depositary bank.
Fixed costs, such as salaries and costs related to office space, IT infrastructure, auditing, etc., need to be covered regardless of the size of our assets. A downturn in the market can quickly lead to a significant reduction in the value of the assets. On the other hand, if these costs are well under control, there is scope for a reduction in fees in the long term.
One thing you can be sure of when you save with Tuleva is that all our funds have low fees. In the second half of the year, together with the Supervisory Council, we’ll review the fees for our funds and decide whether we can reduce them further, given the rapid growth in assets.
The graph shows the average ongoing charges per fund manager, weighted by the volume of pension fund assets. Data as at 18 July 2024.
What most people can do immediately to reduce their fund fees is to simply move their second or third pillar assets from an old, high-fee bank fund to a low-fee index fund.
Growing share of index funds
As elsewhere in the world, the share of index funds is also on the rise in Estonia. Today, they already account for a quarter of the assets in the second pillar and for a third of the pension savers. Index funds are growing fast for two reasons. Firstly, for the fifth year in a row, young people entering the labour market are automatically allocated to an index fund with a high proportion of stocks. Secondly, every year a large number of people switch from a high-fee fund to an index fund.
The graph shows the share of index funds in terms of the number of investors and the volume of assets in the second pillar pension funds as at 24 July 2024, according to data from Pensionikeskus. Graph by Indrek Seppo.
This is a very positive trend. The popularity of index funds has forced all fund managers to include a low-fee index fund in their range, lowering the average fees of all fund managers.
As Tuleva pension savers, we can be proud to say that, thanks to all of us, Estonian pension savers have lower fees and more choice. At the same time, we still have a lot of work to do, as 75% of second pillar assets are still held in old, high-fee bank funds.
Strong growth in contributions
In the first six months of this year, those of us who save with Tuleva contributed 53 million euros to our second and third pillar accounts. This is one third more than in the same period last year.
In the first half of the year, more than 32,000 people made a contribution to our third pillar fund. This is 25% more than in the previous year. In addition, people who had already saved in our third pillar fund last year increased their contributions – by as much as 37% compared to the first six months of the last year.
The graph shows the volume of contributions to the Tuleva Third Pillar Pension Fund (in millions of euros).
The most reliable way to achieve your savings goal is to set up a standing order. At present, almost 19,000 people save automatically in our third pillar through a standing order. This is 30% more than a year earlier. If you also want to simplify the way you save, you can make a contribution to the third pillar here.
A new option to save even more tax-free is to increase the amount you contribute to the second pillar. Nearly 4,700 Tuleva pension savers have already increased their second pillar contribution to the maximum of 6% of gross salary. This is about one fifth of the total number of applications (around 38,000) made by people in Estonia to increase their contributions.
Interestingly, quite a significant proportion of those who have submitted the above application have their third pillar only in Tuleva, while their second pillar is elsewhere. You don’t even have to be a Tuleva pension saver to submit an application through our website. It’s easy and takes just a few minutes.
Another 760 people have raised their second pillar contribution to 4% in Tuleva. However, a large number of pension savers haven’t yet submitted an application. After all, the deadline is the end of November, and it’s only human to leave important things to the last minute. But it’s good to see that every time we send out a reminder email, more people submit the application. We’ll keep nudging you in the months ahead. (2)
The graph shows the number of people who have applied for an increase in their second pillar contribution through Tuleva.
The easiest way to save more: pay less in fees
We have more than 20,000 pension savers who contribute to our third pillar fund, while their second pillar savings are held elsewhere. Some of them are already saving in a low-fee index fund managed by a bank, but most are still paying into some old, high-fee pension funds. It would be very easy for them to increase their savings rate immediately: all they’d have to do is stop paying high fees to their current fund manager. For example, if you have accumulated 10,000 euros in your pension account, switching from a high-fee fund to a low-fee index fund will save you around 6 euros each month. If you have saved 20,000 euros, then you will save even more. This way you’ll increase your savings right away.
75% of second-pillar assets in Estonia are accumulated in old pension funds managed by banks, with an average annual fee of around 1.1%. The graph shows how much these people would save in fees each year on average if they moved their assets into a low-fee index fund. Data on fees and fund volumes from Pensionikeskus, calculations by Tuleva.
In the first half of the year, 1,182 of our third pillar savers took this simple step, withdrawing almost 12 million euros from high-fee funds. Together, they now save at least 10-12,000 euros more each month thanks to lower fees. Transferring your second pillar takes two minutes and costs nothing.
Stock markets continued to rise in the first half of the year
In the first six months of this year, global stock markets grew by 15% on average. The global market does not always move in a straight line upwards: just two years ago, for example, the year started with a similar decline. It’s not possible to predict the exact return on our assets over the long term. However, we can ensure that the returns on our assets are in line with the average returns on global equity markets.
By regularly investing a portion of our income each month in the shares of companies around the world, we are steadily increasing our stake in the drivers of the global economy. This has historically been the best way to ensure that our wealth grows in line with global growth and outpaces inflation. (3)
The graph shows the performance of the Tuleva World Stocks Pension Fund compared to the global stock market index (MSCI ACWI), the Estonian pension fund average (the Estonian Pension Index, EPI) and the inflation rate in Estonia. Sources: Pensionikeskus data as at 28 June 2024, MSCI and Eurostat.
Our third pillar fund is less than five years old. Like our second pillar stock fund, the Tuleva Third Pillar Pension Fund tracks the global stock market average.
The graph shows the performance of the Tuleva Third Pillar Pension Fund compared to the global stock market index (MSCI ACWI), the Estonian pension fund average (EPI) and the inflation rate in Estonia. Sources: Pensionikeskus data as at 28 June 2024, MSCI and Eurostat.
Global bond market returns and the returns of the Tuleva World Bonds Pension Fund were slightly negative in the first half of the year, as global bond yields rose somewhat compared to the beginning of the year. (4) Despite this small decline, a year and a half of higher interest income has slowly but steadily reduced the 15% decrease in the value of bonds in 2022. To date, the fall in the unit price of our bond fund has been reduced to 11% compared with early 2022. If interest rates remain at the same level, the interest income, after taxes and fund fees, will add 2-3% per year to the unit price of our fund.
The graph compares the performance of the Tuleva World Bonds Pension Fund with the performance of the global bond market index (50% Global Aggregate and 50% Euro Aggregate), the Estonian conservative pension fund average (Conservative Strategy Funds Index, EPI-10) and the inflation rate in Estonia. Sources: Pensionikeskus data as at 28 June 2024, Bloomberg and Eurostat.
Committed pension savers do not switch funds often
It’s important to make sure that you continue to save in both good times and bad. A committed saver won’t switch funds when a salesman in a shopping centre offers a deal, won’t stop contributing to the third pillar when the markets are falling and won’t withdraw from the second pillar before it’s time to retire. Life is full of temptations and it’s easy to find compelling reasons to stop saving. We are pleased that Tuleva’s pension savers are committed to securing their future financial well-being.
The graph shows the volume of second pillar assets transferred to other funds per fund manager as a percentage of the fund manager’s assets.
It’s no wonder, then, that our savers have more in their pension accounts than their peers. More information can be found in the comparison calculator (in Estonian).
A couple of months ago, we looked at the assets of our young (under 35) active savers and asked them whether their higher pension assets were simply due to higher wages or whether they had another secret trick. We found out that Tuleva’s savers also outperformed their peers with similar incomes, simply because they save more and their pension assets have earned higher returns.
The graph shows the distribution of Tuleva’s committed young savers by their last monthly salary. Pensionikeskus data and Tuleva’s calculations as at the end of April 2024.
Moderate but steady growth in new savers
Tuleva already has more than 70,000 second or third pillar investors, but most people in Estonia have never even heard of us. That’s why we continue to look for new ways to reach out to people whose friends are not yet saving in Tuleva. We also want to encourage those who have already shown interest to take the next step.
So far, we have used various platforms of Meta (especially Facebook) to distribute our blog posts for free or for a fee. Over the past year, we have also been experimenting with other channels to avoid becoming too dependent on one. For example, we signed an agreement with the business portal Delfi Ärileht to support its investor section Investeeri, launched an Instagram account and are trying out online advertising on the news portal Postimees.
Every month, several hundred people take the first step: they either open their third pillar account with Tuleva, transfer their second pillar account to us or do both. Of course, we would like this number to be higher. After all, just under 6% of all second pillar investors in Estonia save with Tuleva. Despite the fact that one third of the total market has opted for the third pillar in Tuleva, the market for the third pillar itself is still in its infancy – just under one in six wage earners in Estonia made contributions into their third pillar last year.
The graph shows the number of new savers by month. Source: Tuleva’s calculations based on Pensionikeskus data.
However, we must be mindful that the cost of finding new customers is at our expense, as Tuleva pension savers. And it’s not good for people to make a decision they haven’t thought through properly because of advertising or aggressive sales tactics. That’s why our outreach is and will continue to be moderate. Satisfied savers are our best publicity. Indeed, it’s always good to hear that most of the new savers at Tuleva have joined us on the recommendation of a friend.
Very good financial results
A larger volume of assets also means more income for Tuleva. In the first six months, we earned nearly 1 million euros in management fees. After deducting variable costs, we had a gross margin of 0.8 million euros to cover our fixed costs. This is 66% more than in the first six months of the previous year.
The graph shows the average ongoing fee, management fee and gross margin weighted by the volume of Tuleva’s pension funds. Source: Tuleva.
In the first half of the year, our fixed costs increased due to salary costs, mainly in connection with the recruitment of new employees. We have managed with a very small team since the inception of Tuleva, but the growth in the number of pension savers and the volume of assets, as well as the increasing regulatory complexity of the financial sector, has also created the need for us to strengthen the team with full-time staff. Nevertheless, we remain a fund manager with the smallest team of 13 employees. As our income grew significantly faster than our expenses, we made a strong operating profit in the first half of the year.
As is always the case, the net profit is significantly affected by the revaluation of the Tuleva pension fund units that we own. This time, the increase in the unit price added a large proportion to the net profit, whereas sometimes a revaluation can reduce profits substantially. We don’t take into account changes in the price of fund units when assessing our performance. After all, since Tuleva’s inception, we have agreed with our members that our equity is invested in our pension fund units and that price movements are not under our control.
This report also excludes a portion of our operating expenses, which have historically been borne by the fund manager’s parent company, the commercial association Tulundusühistu Tuleva. It consists mainly of work contribution expense, where the association issues work contributions to acquire shares in the membership capital in return for work done for Tuleva. In the first half of the year, the association paid 46,640 euros towards these costs.
01.01-30.06.2024
01.01-30.06.2023
Service revenue
995,194
656,947
Service costs
-166,143
-157,058
Staff costs
-365,669
-288,915
Miscellaneous operating expenses
-219,906
-215,439
EBITDA
243,476
-4,465
Financial income and expenses
909,724
587,171
Depreciation of fixed assets
-21,252
-20,473
Net profit for the period
1,131,948
562,233
The table shows the main financial indicators for Tuleva Fondid AS.
Advocacy: the fine imposed by Finantsinspektsioon is still pending a court decision
At the end of last year, we were imposed a fine by Finantsinspektsioon (the Estonian financial supervision and crisis resolution authority) for a breach of the rules of information activities. Earlier this year, we decided to challenge the fine in court. At the time of writing this report, we have information that the court is expected to make a decision in September.
However, the legal dispute is only one part of the process of finding a solution to the problem. In the meantime, we have met with both Finantsinspektsioon and ministry representatives to discuss the issues of communicating about pension funds. We are still of the opinion that an honest discussion about pension funds should not be so complicated that it can only be held with the help of lawyers.
Improving pension payments
We accumulate assets in our pension accounts with the intention of using them one day. In the early days of Tuleva, we worked hard to get the state to remove unnecessary restrictions on the use of pension assets. Today, these restrictions have been lifted and almost 50,000 people in Estonia who have reached pre-retirement age in the last four years have been able to use their second pillar assets as they wish.
Deciding how to use pension assets is as important as deciding how to accumulate them, and a wide range of choices does not necessarily ensure the best outcome for the individual. Last year, savers of retirement age withdrew almost 70 million euros from their pension accounts as a lump sum, paying almost 7 million euros in income tax. In our view, this is an unnecessarily high cost for pension savers.
We’re pretty sure that most of the people didn’t take the money out to spend it immediately. They probably deposited the money in a bank or elsewhere, with plans to spend it in small amounts over many years. They took the money out all at once, instead of having a funded pension, just so that they could finally “hold it in their own hands”.
The challenge we face is how to help second and third pillar savers understand that they don’t have to transfer their pension assets to a bank account and pay income tax on them. After all, regular payments from the pension pillars are exempt from income tax. Over 19 years, a 65-year-old Estonian is likely to earn a fifth more or even twice as much from their pension pillars than they would by withdrawing it as a lump sum or even putting it in a bank deposit.
The graph shows how much money a pension saver would get if they took the whole amount as a lump sum and put it in a deposit with an interest rate of 3.5%, using only part of it each year over a period of 19 years. For comparison, it shows the option of regular payments, i.e. a funded pension, with an annual return of between 3.5% and 10%.
In June, we started developing a system for withdrawals from pension account and hope to release the first version to the public in the coming months. However, this is only the first stage of a longer process. If you or a member of your family, a colleague or an acquaintance is about to start drawing on their pension assets, please refer them to us. This is the quickest way to learn what is important for savers.
Happy saving!
Tõnu Pekk Member of the Board of Tuleva Fondid AS and Fund Manager
You can find the Tuleva association, Tuleva Fondid AS, and Tuleva pension funds audited reports here.
(1) Because of the way pension funds are regulated, the management fees of our second pillar funds must cover both the deposit fee and the guarantee fund fee. In the third pillar, the deposit fee is paid directly from the fund and there is no guarantee fund fee. It makes no difference for the pension saver, however, as in both cases all costs are reflected in the fund’s total expense ratio. That’s why it’s always worth looking at a fund’s ongoing fees.
(2) In fact, you can also apply for an increase or a decrease in your contribution at any time after November. However, if you want your second pillar contribution to increase from the beginning of the next year, you’ll have to submit the application before the end of November. Applications submitted later will not take effect until early 2026.
(3) The view that long-term returns in global equity markets have consistently outperformed inflation is supported by the creators of one of the most comprehensive databases on equity markets today, Professor Dimson from Cambridge University, and Professor Marsh and Dr Staunton from London Business School. An annual summary of their database is available here.
(4) In other words, bonds are fixed-income securities whose price rises when interest rates fall and vice versa.
How do we use membership fees?
Membership fees are used to develop the Association and to represent the interests of members. The fees of our first members were used to raise the fund’s initial capital, introduce Tuleva to the general public, and make preparations to start the fund, including application for an activity license from the Financial Inspectorate. From this point forward, membership fees will be used for the following activities:
Membership community management and communication
Development of Tuleva’s web page, blog, and other informational channels
The creation of proposals and influence analysis to improve the Estonian pension system, in cooperation with the Ministry of Finance and other state organizations
Development of Tuleva’s IT systems
Preparation and analysis of voluntary savings products and Third Pillar options
Your joining fee helps to bring well thought ideas with big impact to decision-makers.
Every euro saved gives a Swede almost a third higher pension than the same amount saved by Estonians. Estonia needs a smarter and measurable pension strategy.
As the first and only association representing pension savers, Tuleva is a credible partner for Ministry of Finance and state legislative bodies. We participate in pension strategy discussions, where next to the officials only banks and insurance companies used to be represented.
We help to make better laws. The laws that protect the people. The laws that maximize our profits from our, not banks’ savings.
We have our first achievements. For example
On Tuleva’s initiative, people in Estonia saved only during last year 1.5 million euros, because the fund managers are no longer allowed to charge high fees for changing the pension fund.
We sent a petition to parliament, signed by 2300 people, that proposes to reform how people can use their II pillar savings.
We do not organise demonstrations or spread random complaints. We are direct, we analyse issues and offer constructive solutions.
Tuleva is a social company with a goal to earn profit for its members.
Tuleva’s main principle is that people themselves save money for their future, using contemporary technologies and bypassing unnecessary middlemen and costs as much as possible.
Every year, each member who has transferred their second or third pillar to Tuleva pension funds, earns a member bonus. Member bonus is very small at first, but it will grow together with member’s pension assets. Bonus is transferred to your personal capital account at Tuleva. This is your ownership stake in Tuleva capital and this stake can earn you additional profit.
When Tuleva grows, our funds under management grow and we add new products to our offering, then the association will earn profit. The profit is then divided among members, as set in our Articles of Association.
As always with profit from entrepreneurship – this depends how well our venture is doing. The founders are convinced, that the 125-euro joining fee pays for itself many times over. But we do not give promises.
How is member bonus calculated?
At the end of each year
We calculate how many pension fund units each member had on average during the year in euros
Multiply this by 0,05% and transfer the resulting amount to member’s capital account
Every 5 years, members annual meeting decides whether to pay our accumulated profit as a dividend or keep it invested.
Tuleva is for people who care.
Every member has a vote on annual general meeting and has a right to elect and be elected to Tuleva’s board of directors and other supervisory bodies. This is the official part and it is very important.
Every day we share our ideas and experience among Tuleva members in our Facebook group, e-mail, phone and working groups. Among our community, there are people who care about the society and have very different skills. Many are ready to take responsibility for ensuring us a better future.
Tuleva team listens very carefully to our members and uses their ideas for making Tuleva better. We are only starting and believe that the power of thousands of smart people can be used for increasing our common good.
How does the calculator work?
Tax benefit is simple: the government pays you back the income tax on your third pillar contributions. Tax benefit applies to contributions that do not exceed 15% of your gross income or 6000 euros, whichever is smaller.
Your maximum contribution amount to third pillar is thus 15% x gross annual income. If your annual income is over 3333 euros per month (gross), then you can contribute to third pillar 6000 euros.
Tax benefit equals 20% x your third pillar contributions.
NB! Your tax benefit cannot be bigger than the income tax you have paid during the year. Thus: if your gross income is less than 614 euros a month, then your maximum contribution is less than 15% of your income. More precisely – your maximum contribution per month is then: gross monthly income x 0.964 – 500.
With less than 519 euro monthly income you are not paying income tax most likely and hence you do not have any tax benefit in contributing to third pillar.
Check the e-tax board to see how much gross income you have received this year
In the menu on the left, select Registers and inquiries -> My income. You can see the gross income earned this year on the basis of the data that payers have submitted to the tax office to date. Check whether income tax has been withheld from the payment amount or not, according to the payer. To do this, click on the name of the person making the payment, and in the last column of the summary information, you will see information about the withheld income tax.
NB! It is possible that your employer(s) have not yet declared the salary data for the last month(s) of the year. You can check this by clicking on the name of each payer.
If you know that income is still coming to your account this year, add it yourself.
Please note that all income that reaches your account this year will be included in the calculation for this year (if the December salary is received in January, it will be included in the next year’s income calculation).
You can also add income that you plan to declare in the income tax return this year: rental income, interest paid by crowdfunding portals, income from the transfer of securities or other property.
Don’t worry if you don’t know the exact amount of your annual gross income today. Calculate the approximate amount and then find the optimal third pillar money placement with the calculator. If the actual annual income turns out to be higher than expected, your contribution will simply be slightly below the income tax allowance limit. Nothing terrible will happen even if you put a little more than the tax credit limit in the third pillar. The law does not prohibit it – if you exceed the limit, you simply cannot get the income tax back.